In today's volatile markets, measuring corporate success demands a long view. The 10-year total shareholder return (TSR)—which includes stock price appreciation plus reinvested dividends—stands out as the premier indicator of sustained value creation. Strong long-term returns also reflect sustained customer support. Unlike shorter horizons like the 3-year TSR, it captures fundamental drivers such as return on invested capital (ROIC), earnings growth, and customer loyalty, while filtering out temporary noise.
It even signals survival risks: firms ignoring long-term TSR often face restructurings or decline. Below, I highlight insights from 11 key studies and cautionary tales from seven iconic companies that underwent major splits as a result of long-term underperformance. READ MORE