When Andreessen Horowitz launched its venture capital firm under the brand A16Z in 2009, it broke venture’s unwritten rule: don’t seek the spotlight.
Marc Andreessen and Ben Horowitz faced a classic cold-start problem. To win the best deals, founders had to view their firm as top-tier; to become top-tier, they needed the best deals. So they manufactured attention before they had the track record, working with PR strategist Margit Wennmachers to orchestrate a highly visible media presence from the outset. READ MORE
