Investing, particularly venture capital, is 50% science and 50% art. The industry relies heavily on charisma and the founders’ “it” factor. That criteria warrants plenty of merit; one shared truth among all my investor colleagues is that the greatest founders of our generation have an unmistakable drive and dedication to their craft that is near impossible to put a finger on.

But here is how the process actually works once the charming visionaries have been identified. When an investor meets a promising founder and decides to take a closer look, they are handed a vast collection of data. READ MORE