When I first met Bryan Papé, co-founder and CEO of MiiR, the reusable water bottle and lifestyle company, in 2016, a lot of direct-to-consumer brands were raising massive amounts of venture capital. By 2018, footwear maker Allbirds had raised over $75 million. Athletic apparel startup Outdoor Voices had raised nearly $57 million. Bryan and his wife, Rebecca, had built their Seattle-based startup differently. READ MORE
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