Here’s what it’s like to invest in private equity — and why you don’t want it in your 401(k)

or every public company in the U.S. whose stock you can buy directly or through mutual funds or exchange-traded funds, there might be 25 or more private companies that are also seeking investment. These range from major operations like Elon Musk’s SpaceX to family-owned factories. There are no public filings for these companies, few analyst reports and generally little in the way of hard data to develop a real valuation of these entities. READ MORE