Consumer venture capital has weathered multiple market shifts in recent years and is positioned to continue as a force in the venture ecosystem. Though individual consumers may face challenges in the current economic environment, consumer brands will almost invariably stay in demand. Low consumer activity and high consumer company performance might seem to be at odds, but they're not as implausible if we broaden our definition of consumer goods.

While it’s true that people may spend less on luxury goods and non-essentials during periods of economic uncertainty, they still continue to generate business for products and services like food brands and free mobile apps. These may not be our first association when we think of consumer products, but they are a relative constant in a market that is otherwise always in flux. READ MORE