For the better part of two years now, I’ve been wondering how the 2019 WeWork debacle happened. Whatever, sure, Adam Neumann is a wild and crazy guy — but without commitments from a number of sophisticated investors (Benchmark! T Rowe Price! Fidelity! Harvard University!), his tequila-soaked dreams never would have become a reality. I’ve been waiting for someone to explain what these people were doing, handing Neumann all that cash, and The Cult of We by Eliot Brown and Maureen Farrell finally gets there. READ MORE