7 reflections to build culture at a startup

In my first week at a startup, I found myself sitting with a 22-year-old graphic designer getting ready to run to FedEx to pick up some printing, then take the printout to Whole Foods to see how it looked on the shelf.

Not long before, I’d been surrounded by a team of 20 graphic designers, several supporting departments, and an ad agency to back me up. The culture shift from corporate to startup life is transformative. READ MORE