When Mark Cuban declares an industry practice "insane" multiple times during a panel discussion, it's worth paying attention. At Brown & Brown's Benefits Evolved 2025 event, Cuban joined our founder and CEO, Jake Frenz, Avantika Waring, MD and Chief Medical Officer at 9am Health, and Jared Bowcutt, Senior Vice President at Brown & Brown for a no-holds-barred conversation about pharmacy benefits. What emerged wasn't just criticism of the status quo, but a roadmap for employers seeking better value, greater transparency, and improved outcomes.

Here are seven critical lessons every employer should consider as we move forward into this time of reckoning. READ MORE